Principles of Marketing, Global Edition
by Philip Kotler Gary Armstrong (Paperback)
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PrinciplesMarketingGlobalKotlerArmstrongdp1292220171 ~
Principles of Marketing 17th Edition ~ For Principles of Marketing courses that require a comprehensive text Help readers learn how to create value through customer connections and engagement
IAB ~ Interactive Advertising Bureau IAB empowers the media and marketing industries to thrive in the digital economy
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